Despite the best intentions. travel can be stressful. GetYourGuide’s online marketplace for tours, tickets, and attractions helps people find the most exciting experiences worldwide. GetYourGuide sought a way to treat the experience more holistically, drawing on its wealth of experience and data to alleviate annoying pain points. Shifting from more choice to curated high quality trips.
GetYourGuide
Following the brand work, DesignStudio created a TVC campaign for GetYourGuide, which launched in time for the summer holidays. The short film tells the story of a weekend away in Rome, jam-packed with fun activities and special moments. Our graphic lines guide the protagonists through travel chaos, connecting experiences to create a trip to remember.
The new proposition and behaviours also became the catalyst for GetYourGuide to rethink its offering. To deliver on its promise of ‘Love where you are going” the company launched ‘Project Incredible’, a initiative to vertically integrate tours and activities using expertise and data to fundamentally transform the tour experience itself.
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Agency: Design.Studio