Part of a multi-channel re-brand for dynamic media group CME, PRO X needed a new name and identity to reflect a broader content strategy. Pro Arena was created as the ultimate destination for men who like sport, crime, action, comedy and unscripted shows.
Pro Arena
A lovely collaboration with the always-amazing bunch at Red Bee Creative, not to mention a chance to get my hands a bit dirty with C4D’s new Rigid Body simulation system.
With an overarching creative concept inspired by collective spaces within the home, the channel identity is a “man drawer” - home to miscellaneous objects: a hammer, a lighter, some screws, that one cufflink (because you lost the other one), a random dice.
Dynamic motion theory inspired by the real behaviour of objects colliding and congregating together - at quirky, fun channel identity with excitement and adrenaline at its core.
3D Modelling
Animation
Texting/lighting
Rendering
Compositing
Agency: Red Bee Creative
