Quite possibly the craziest basketball sneaker out there – Russell Westbrook’s signature Why Not Zer0.2.

Nike - Rusell Westbrook


This sneaker embodies Russell Westbrook’s style of play – a seemingly uncontrollable cycle of chaos. The sneaker appears to have a mind of its own as it twists, spins, morphs and turns the world upside down, but the whole time every move is carefully planned out. Russell Westbrook describes it as ‘owning the chaos’.

It was a lot of fun bringing this sneaker to life through 3D modelling, texturing, animating and bespoke sound design.

PreVis/Testing

Animation

Texturing

Agency: Intro

Director: Camella Kirk

3D Director: Alex Pastor

Designers: Ed Fergusson

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